Proust Project #4: Leonardo Bertelli, Election Day

04/11/2014 - 09/01/2015

Happy Malibu, 2014

Happy Malibu, 2014

Beverly Thrills, 2014

Beverly Thrills, 2014

Wendy's Lunch Menu, 2014

Wendy’s Lunch Menu, 2014

Like me, 2014

Like me, 2014

As the world becomes more and more fluid, and surrounding reality breaks down, we realized that what most defines us is our path; the intellectual research project around which, without compromise, we have collected evidence of a historical moment of transition towards a ‘post-gallery’ future.

The need for a physical space in which to organize exhibitions, more and more, seems to be dictated by business needs, rather than expressive and communicative ones.

Contemporary society is plagued by an endemic lack of time, which seems to be absorbed by the proliferation of social chores of the porous digital world, now polluted by the maze of commercial systems typical of post-consumerist society.
It seems that the time to visit art galleries had been lost, just as it appears that somehow the pleasure of socialising has been lost, undermining the relationship of trust between dealer and collector.
More and more, we have tried to overcome this weakening of the function of the gallery as a promoter of cultural content, replacing the brand value of the single art gallery with the one of international trade fairs. But also, with art fairs multiplying themselves according to purely commercial strategies, this seems to deny their identity, producing aesthetic messages lost in the flow of information bouncing from a tablet computer to a mobile device.
We are facing a moment of profound uncertainty in which it is necessary to bring out new tools of interpretation to answer the primordial instinct of self-knowledge, an attempt to reclaim the shared value of our own time.
Gloria Maria Gallery is pleased to present the Proust Project, a series of online exhibitions curated by Gloria Maria Cappelletti and Fabrizio Meris, devoted to talents never before presented in an institutional context in Italy and emerging strictly through a process of research in the digital online field.
The artistic research that emanates from tools like Instagram, Tumblr, Vine and SnapChat has rendered outmoded the categories of interpretation of art that have been relevant so far – such as age, gender, social class, geographical and political spectrum – uprooting academic axioms that now seem obsolete and anachronistic.
Each exhibition, which will be presented in the form of a still image from 3D rendering, a photo gallery, a digital video, or a fragment of the timeline of facebook, will be accompanied by the artist’s responses to the famous Proust Questionnaire.

Proust Questionnaire: Leonardo Bertelli, 02/11/2014

The reality has become expressionless, and the words are aged. Objectivity becomes a paradox. Clichés multiply and give birth to an allegorical dimension, a digital apocalypse between static and dynamic.

Your favorite virtue?
Loyalty.
Your favorite qualities in a man?
Cunning, trusty and sharp-eyed.
Your favorite qualities in a woman?
Fleshly, clever and clear.
Your main fault?
Procrastinate.
Your favourite occupation?
Fly-fishing.
Your idea of happiness?
A cabin in the woods near a stream.
If not yourself, who would you be?
Probably a fish or a knife.
For what fault have you most toleration?
Foolishness.
What is your present state of mind?
Sleepy after carbs.
Your favorite motto?
Fire walk with me.

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